Every marketer wants to get the highest level of performance from their digital marketing campaigns, but not all of them have the experience or knowledge to understand what results they should expect and where they should focus efforts. Not all web analytics apps are created equal.
Microsoft Clarity vs Google Analytics
The difference between Microsoft Clarity and Google Analytics is that not only do they differ in their date of release but their essential function as well. Microsoft Clarity is a new application in the web analytics field, while Google Analytics is the older and more popular web analytics app between the two.
Microsoft clarity is an app launched by Microsoft that functions as a website or app analytic and helps trace and resolve issues. It is completely free to install and is very useful. It measures traffic KPIs and is essentially a User experience measurement tool. It is newly launched and hence has some unique features as well.
Google Analytics is an app launched by Google as a website and app analytic and helps trace and resolved issues. It is also completely free and has multiple features. It is one of the leading Analytic applications and helps measure both traffic and economic KPIs. This is the main standout feature of Google Analytics.
Comparison Table Between Microsoft Clarity and Google Analytics
|Parameters of Comparison||Microsoft Clarity||Google Analytics|
|Launched In||Microsoft Clarity was launched in 2020.||Google Analytics was launched in 2005.|
|KPIs Measurement||Microsoft Clarity can only measure traffic KPIs.||Google Analytics can measure economic KPIs as well as traffic KPIs.|
|User Experience||Microsoft Clarity has better user experience charts.||Google Analytics is more into traffic measurement rather than experience charting.|
|Heat Maps||Microsoft Clarity has the feature of the heat map.||Google Analytics does not have any heat map feature.|
|Session Playback||Microsoft Clarity also comes with a session playback option.||No such session playback is there in Google Analytics.|
What is Microsoft Clarity?
Microsoft Office 2013 is full of new features and tools that make using computers even easier. One of the coolest new additions is their new project management tool called Microsoft Clarity that was launched in 2020. It’s a lightweight program that helps you organize your project, helps you set targets, and see the traffic on your website or app.
Also, a cool thing about Clarity is that it is easy to share your project with others, which means you can work with a team of employees on the same project at one time. Microsoft Clarity is software that is used for the analysis of large structured data.
It is a business intelligence tool that provides users with the capability to uncover data insights, uncover new business opportunities, or uncover hidden risks. It features a comprehensive data visualization suite, which provides the ability to easily construct, share, and interpret visual representations of data.
Microsoft Clarity, being newly launched, comes with a variety of features that is not present in Google Analytics, like the heat maps feature that visualizes the user clicks or movement in your website, as well as the session playback option in which one can track the exact behaviour of the user on the website.
What is Google Analytics?
Google Analytics is an amazing tool that is used by big brands to analyze their sales and conversions. Google Analytics is simple to use and understand. Google Analytics is an important tool in the digital marketing draw. The user experience is crucial when it comes to digital marketing. If your customers find your website to be difficult to use, then they are not going to stick around for long.
The aim here is to make your website simple to use so that your customers will have no problems using your company. Google Analytics is one of the most commonly used web tracking software available. Google Analytics provides valuable insights into how your website’s visitors are interacting with your site.
Additionally, to understand the traffic on your website and areas of focus, Google Analytics also focuses on all the economic KPIs. It does lack some features that were once present in it and now are present in Microsoft Clarity, like the heat maps feature as well as the session playback feature.
However, it does have a better user experience and shows important things like bounce rate, which is the percentage of people leaving the website after just viewing a single page, or the conversation rate, which means the number of users that proceed to go to multiple pages. Thus it has better insights.
Main Differences Between Microsoft Clarity and Google Analytics
- Microsoft Clarity is a more recently launched app, while Google Analytics is an older app.
- Microsoft Clarity is essentially a user experience measurement tool, while Google Analytics is a traffic measurement tool.
- Microsoft Clarity has fewer users compared to the more famous Google Analytics.
- Microsoft Clarity has the feature of session playback, while Google Analytics has no such feature.
- Microsoft Clarity has the heat map option of viewing traffic, while Google Analytics does not have any such option anymore.
- Microsoft Clarity lacks any rate measurement like bounce rate or conversion rate like Google Analytics.
Both the apps have their unique features and applications and hence stand out from each other. The choice of app to use as the analytic app much depends on your requirements. Also, it is suggested that combines together can be very useful. Microsoft Clarity does come with the option of merging both the app’s data.
Both Microsoft Clarity and Google Analytics will give you a detailed look at your website and show you how many users you’re getting and how they’re interacting with the website. The app will help you segment and target your audience and tailor your website to better suit their needs.