Jetpack vs Google Analytics: Difference and Comparison

Online businesses serve a wide range of facilities than traditional ones. It is one’s fingertip to set up a business website, give the name, secure it, promote, market, web brochures, and so on.

But your business must know what your customers are looking for, so you must analyse their site behaviour. 

On the website, it is prime to analyze and improve the content to increase traffic. It is necessary to make the site user-friendly.

Many online tools are available to track your visitors, views, and site navigation. Jetpack and Google Analytics are two of such. 

WordPress has developed Jetpack specifically for its users. Google Analytics is a general analytical site for all users.

They both are mostly used tools with good enough expertise.

Key Takeaways

  1. Jetpack and Google Analytics are web analytics tools designed to track website performance.
  2. The main difference between the two is their focus. Jetpack is a plugin for WordPress that provides website security, backup, and performance optimization in addition to analytics, while Google Analytics is a standalone platform focused solely on website analytics.
  3. The choice between the two depends on the user’s specific needs and technical expertise, as well as their budget and preferred platform.

Jetpack vs Google Analytics

The difference between Jetpack and Google Analytics is their different Target Audiences. Jetpack is only accessible to WordPress website users.  On the other side, Google Analytics is obtainable by any website user. Their variety of features also varies from each other. 

Jetpack vs Google Analytics

Comparison Table

Parameter of Comparison Jetpack Google Analytics  
Target Audience Specifically, made by WordPress for WordPress Users.It is Google made for all Website Users.
Website An optimistic website with onto-point details.It is a comprehensive website filled with creative visuals and well-clarified details.
Installation It is easy for the plugin.The complicated plugin.
Manual Set Up Simple to comprehend and work on it manually.It is difficult to grasp on the first use, but they provide online free, paid courses. Also, there are user manual YouTube videos and guides to learn from it.
Data Collection It collects only data about site visits.Collects enormous amounts of data about site visits, links and pages from where visitors came, their preferences, and many more.
Dashboard Interface Simple and fewer details available.Complicated but detailed facts and figures are available.
Stats View Automatically set to 30 days stats view.Manual selection of dates is allowed by the tool.
Accuracy The data is not correct; 70 or 80% precise approximately.Approximately 100% of the data is correct.
Tracking Site Navigation It does not collect data on on-site navigation.It does collect inch-by-inch data for on-site navigation. 
Reports Data available is only about site visits.Easy to understand and definite reports. 
WordPress User Compulsory Not necessarily; anyone having a website can use the tool.
Mobile App It works great and supplies a home screen widget for a quick view.It does not work well, and no facilities are like Jetpack.

What is Jetpack? 

Jetpack is a key WordPress system. It lets you modify your site according to your audience’s choices. The tool works to keep track of your visitors and offers statistics on the 30 days-based dashboards.

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Its approach is small and constructive.  

The elementary services are free. But to access most of its features, you need to buy the different plans provided.

The mobile application is user-friendly. It gives more benefits for the application, like the setting widget on your home screen and other options.  

The visitor-focused dashboard and the optimistic website help to emphasize the small business approach. It also gives a quick view of the data. It is an exceptional tool for beginners and small businesses.

The accuracy of data is not the same, but mostly approximate.  


What is Google Analytics? 

Google Analytics is also a tool for monitoring visitors to the website. It is the most commonly used statistical unit.

It provides visitors estimates, their choices, the links from which they arrived, the timings of most viewers, and much more information.  

You can manually add the settings and edit the view of your dashboard. Users get more choices and alternatives to choose from them.

Analytics provides Small Business Plan (free) and Enterprise Business Plan (Paid). The data and information provided by it are mostly factual.

It has helped a lot of businesses to increase their site viewership. You must choose from the provided services and need to pay for those only.   

But unfortunately, the mobile application interface is not that good. Google is an immensely larger approach tool, as it has massive data.

The support team is well-organized, with the help centre, FAQs, contact, and feedback from its special help community. 

google analytics

Main Differences Between Jetpack and Google Analytics 

  1. Jetpack is specially made by team WordPress for its website users, whereas Google Analytics is for anyone and everyone despite any website.  
  2. The data collected, and stats shown on Jetpack are not exact and available in less amount. But with Google Analytics, it is assured, reliable, and available in a massive amount.  
  3. Jetpack does not track user navigation on the site, but Google Analytics does.  
  4. Installation and manual setting up of Jetpack is more effortless than Google Analytics.  
  5. Jetpack gives information about site visits. On the other hand, Google Analytics provides detailed stats and figures.  
  6. The user must have a WordPress account to use Jetpack; Google Analytics has no such condition.  
  7. Jetpack services and features are paid, while Google Analytics is mostly free.  
  8. The mobile application of Jetpack works absolutely; it also supplies a home screen widget choice. Conversely, Google Analytics mobile app is not good enough. 
Difference Between Jetpack and Google Analytics


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Last Updated : 11 June, 2023

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22 thoughts on ‚ÄúJetpack vs Google Analytics: Difference and Comparison‚ÄĚ

  1. The detailed comparison of Jetpack and Google Analytics is immensely informative. It’s a valuable resource for businesses striving to improve their web analytics.

    • Absolutely, Lcooper. The article serves as a comprehensive guide for businesses to navigate through the features of both tools and make informed choices.

    • I couldn‚Äôt agree more. The article‚Äôs attention to detail ensures that businesses gain a nuanced understanding of which tool aligns best with their goals and objectives.

  2. The detailed comparison of Jetpack and Google Analytics provides businesses with comprehensive insights to make informed decisions. This is a valuable resource for businesses seeking to optimize their website analytics.

    • I completely agree, Harris Theo. The article ensures that businesses have the necessary information to align their choice of analytics tool with their strategic objectives.

  3. The article has provided a balanced view of both Jetpack and Google Analytics. It’s helpful for businesses to know which tool to invest in based on their specific needs.

    • Absolutely right, Elliott39. The detailed comparison ensures that businesses are well-equipped to decide which tool aligns with their goals and objectives.

  4. The article’s meticulous comparison of Jetpack and Google Analytics is highly informative. It equips businesses with the knowledge required to make strategic decisions about website analytics.

    • Absolutely, Fhunter. The extensive comparison serves as a valuable guide for businesses to make well-informed choices when selecting the right analytics tool for their needs.

    • I couldn‚Äôt agree more. The article provides businesses with a detailed understanding of the features and functionalities of both tools, aiding them in making the best choice.

  5. The article presents a comprehensive comparison of Jetpack and Google Analytics, enabling businesses to make informed decisions about website analytics.

    • Absolutely, Patrick50. The detailed comparison equips businesses with the knowledge needed to choose the right analytics tool based on their specific requirements.

  6. This article makes a clear and detailed comparison between Jetpack and Google Analytics, helping any business understand the pros and cons of each option. Great job!

    • I completely agree, Keeley24. An in-depth and informative comparison will help businesses make the right decisions regarding website analytics.

  7. This article is incredibly useful for those looking to understand web analytics tools. It provides comprehensive information and a detailed comparison that’s easy to follow.

    • Absolutely. The careful analysis of Jetpack and Google Analytics‚Äô features and interface makes it easier for businesses to determine which tool suits their needs better.

  8. The article’s breakdown of different parameters for comparison is very informative. It provides a clear understanding of Jetpack and Google Analytics, making it easier to decide between the two tools.

    • I couldn‚Äôt agree more. The comprehensive comparison helps to highlight the differences, guiding businesses to make well-informed choices.

  9. This article has successfully highlighted the key differences between Jetpack and Google Analytics. It’s valuable information for businesses looking to enhance their website performance.

    • I agree, Owen Donna. The insightful comparison helps businesses understand the unique features of each tool and make informed decisions.

  10. This article offers a thorough evaluation of Jetpack and Google Analytics, providing valuable insights for businesses aiming to maximize website performance.

    • Absolutely, Karen Holmes. The in-depth comparison equips businesses with the knowledge to choose the right analytics tool for their specific needs.


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