Tag Heuer Carrera and Breitling Navitimer are two companies that release a range of luxury watches. Both companies hold a large stake in the watch industry.
The two companies originated in Switzerland. A luxury watch’s status becomes more prestigious when the watches own a smaller group of people.
Key Takeaways
- Tag Heuer Carrera has a more classic and understated design, while Breitling Navitimer has a more technical and complex appearance.
- Tag Heuer Carrera is known for its precision and accuracy, while Breitling Navitimer is recognized for its aviation functions and features.
- Tag Heuer Carrera is less expensive than Breitling Navitimer. Both brands offer various styles and prices to suit different budgets and preferences.
Tag Heuer Carrera vs Breitling Navitimer
The difference between the TAG Heuer and Breitling Navitimer watches is that the TAG watches are cheaper. This price difference means more individuals will purchase a TAG watch instead of a Breitling. Hence, Breitling will be more prestigious than TAG watches.
Comparison Table
| Parameters of Comparison | TAG Heuer Carrera | Breitling Navitimer |
|---|---|---|
| Price | TAG Heuer Carrera is known to offer watches at a comparatively low price compared to its competitors. | Breitling Navitimer watches are of a higher end. Hence, they clock in at a higher price. |
| Accuracy | The TAG Carrera watches are not COSC certified. It means that the watches are not very accurate. | The Breitling Navitimer watches are COSC certified. |
| Movements | The movement is imported from another brand, Seiko. This fact implies that TAG does not manufacture its movements. | The movement present in the Breitling Navitimer is specific to the Breitling brand. This movement was a unique creation. |
| Complications | The TAG Heuer Carrera possesses many features we cannot find in the previous TAG watches. | The Breitling Navitimer watches are known for their extremely intricate features. It also specializes in creating watches that are for pilots. |
| Resale Value | The resale value for the TAG Heuer Carrera is lesser than other brands. | The Breitling Navitimer watches have a much higher price than most brands when selling them again. |
What is TAG Heuer Carrera?
The TAG Heuer company is a Swiss company that sells luxury watches. It sells its watches at a lower price than the other luxury brand watches.
This price drop is due to several reasons. The first reason is that it tries to appeal to a younger crowd. Targeting a younger demographic is because they do not have the budget to splurge on more expensive options.
In addition to this, TAG does not produce its watch engines. These watch engines are also known as movements. TAG outsources their movements to Seiko. This outsourcing also reduces its value.
However, it does not contain as many complicated features as a Navitimer.
The TAG Heuer Carrera is one of the more high-end additions to the brand. However, the more recent watches belonging to the Carrera brand, namely the Calibre 6 and 8, are COSC certified.
A watch is said to be COSC certified if it can tell time with an accuracy ranging from -4 to +6 seconds. There are very few TAG watches that are COSC certified.
Any TAG watch’s warranty is two years, the standard warranty period for most watches.
However, the Carrera series is waterproof. Some watches are waterproof till 100 meters deep.
TAG Heuer watches do not have very complicated designs or advanced features compared to their competition. The resale value of TAG Heuer Carrera watches has a lower resale value than the other brands.
This difference in value is because a TAG watch is much easier to come by. It is also easier to afford a first-hand one.
What is Breitling Navitimer?
This company has been around for a more extended period than TAG. They pride themselves on creating watches that have much more complex features.
Most of the watches created by Breitling are COSC certified, which implies that they are much more accurate. The warranty period for these watches is around five years.
They create watches that are specific to aviators. This preference among pilots is because the watch possesses a side bezel, which we use to measure fuel consumption and other parameters while flying.
The Breitling Navitimer watches contain a patented hour and second hand. In addition to this, they are known for their understated style. These watches do not have a conventional steel belt.
The watches are made of a classy leather belt.
At the moment, the most famous Navitmier watch is the Breitling Navitimier B01 Chronograph.
It contains a stainless steel body that encases the internal machinery. This watch has been lauded for its accurate calculations and reliability.
Main Differences Between TAG Heuer Carrera and Breitling Navitimer
- The TAG Carrera has a guarantee for only two years. The Navitimer has a guarantee ranging from two to five years.
- The TAG Heuer Carrera watches outsource their movement manufacturing to Seiko. Navitimer creates its patented movements.
- Tag Carrera watches are cheaper when compared to Navitimer. The Carrera watches are more common than Breitling watches for that reason.
- Only a few of the Carrera watches are COSC certified and are not accurate. Most of the Navitimer watches are COSC certified.
- The Navitimer watches are known for their complex design and intricate features. The Carrera watches have their fair share of features but diminish compared to the Breitling watches.
- https://cyberleninka.ru/article/n/scrutinizing-the-consumers-preferences-of-smart-watches-as-the-prerequisite-for-substantiating-the-need-for-a-social-element-in-marketing
- https://digital-library.theiet.org/content/journals/10.1049/et.2013.1203
- https://kuscholarworks.ku.edu/handle/1808/19577
Last Updated : 11 June, 2023
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Piyush Yadav has spent the past 25 years working as a physicist in the local community. He is a physicist passionate about making science more accessible to our readers. He holds a BSc in Natural Sciences and Post Graduate Diploma in Environmental Science. You can read more about him on his bio page.
The comparison table is very helpful to understand the differences between the two luxury watch brands. I appreciate the detailed information provided about each company and its products.
I agree, Francesca. It’s always fascinating to learn about the histories and unique features of luxury watch brands.
The focus on specific features tailored for aviators and the longevity of the warranty periods makes Breitling Navitimer a compelling choice for aviation enthusiasts.
Absolutely, Anthony. The functionality and durability of Breitling Navitimer watches reflect the brand’s commitment to serving the aviation community.
TAG Heuer Carrera’s focus on appealing to a younger demographic through lower prices and less complicated features is an interesting strategy in the luxury watch market.
I find it ironic that a luxury brand like TAG Heuer utilizes Seiko movements to reduce costs. It questions the exclusivity and craftsmanship of their watches.
Indeed, Karlie. It’s an approach that aligns with the changing preferences and purchasing power of younger consumers in the luxury goods industry.
It’s intriguing to witness the strategic differences in brand positioning and product offerings between TAG Heuer Carrera and Breitling Navitimer. Each brand appeals to distinct consumer segments.
It’s akin to a battle of heritage and innovation within the luxury watch industry.
Indeed, Dominic. The market strategies of these brands reflect their understanding of consumer preferences and purchasing behaviors.
The emphasis on the resale value of both brands offers valuable insights into the investment aspect of luxury watches. The differences in resale value can significantly impact a consumer’s decision.
You’re absolutely right, Lbailey. The long-term value and potential return on investment are vital considerations when purchasing a luxury watch.
It’s disappointing to learn that TAG Heuer Carrera outsources its movements to Seiko. This might affect the perception of its value among watch enthusiasts.
I understand your concern, Martin. The source and craftsmanship of a watch’s movements can greatly influence its perceived value and quality.
The distinction between Tag Heuer Carrera and Breitling Navitimer based on price, accuracy, and watch features is well-illustrated in this article. It helps consumers make informed decisions.
I agree, Sonia. Understanding these differences is crucial for choosing a luxury watch that aligns with one’s preferences and lifestyle.
The detailed exploration of the features, benefits, and target audiences of TAG Heuer Carrera and Breitling Navitimer provides a comprehensive understanding of their competitive positioning in the market.
Absolutely, Morgan. The comparison allows consumers to make well-informed decisions when investing in luxury timepieces.
The detailed breakdown of the differences in prices, accuracy, movements, complications, and resale value provides a comprehensive comparison between TAG Heuer Carrera and Breitling Navitimer.
Absolutely, Gray. This article offers valuable insights for those considering a luxury watch purchase.
Both the TAG Heuer Carrera and Breitling Navitimer offer distinct advantages based on their targeted audiences and price ranges.