Giorgio Armani, commonly known as Armani, is a world-famous Italian luxury brand specializing in clothing. It holds a prestigious title in the fashion industry.
Armani is especially known for his designer suits and red carpet gowns. They also make watches, glasses, jewelry, leather products, and other accessories.
Key Takeaways
- Armani is an Italian luxury fashion house founded by Giorgio Armani, offering high-end, sophisticated clothing and accessories; Armani Exchange is a more accessible, youth-oriented brand under the Armani umbrella.
- Armani focuses on elegant, timeless designs using premium materials; Armani Exchange features trendier, casual styles at a lower price point.
- Armani collections include various sub-brands, such as Giorgio Armani, Emporio Armani, and Armani Collezioni; Armani Exchange is a standalone sub-brand targeting a younger demographic.
Armani vs. Armani Exchange
Armani is a luxury fashion brand that offers high-end clothing, accessories, and fragrances. It is known for its classic and sophisticated designs. Armani Exchange is a more affordable, casual clothing line that is targeted towards younger customers. Armani Exchange features a more trendy and contemporary style.
Armani has Armani Exchange as a sub-brand and several other sub-brands like Armani Private, Armani Collezioni, Emporium Armani, and Armani Jeans.
Comparison Table
| Parameters of Comparison | Armani | Armani Exchange |
|---|---|---|
| Brand | The main brand founded by Giorgio Armani. | A sub-brand under the Armani umbrella. |
| Target Audience | It targets people of different age groups who can afford luxury products. | It targets a younger audience that loves fashion but cannot afford high-end products. |
| Fashion Style | Armani makes various clothing styles, from red carpet-gowns and stylish suits to street fashion wear. | Armani Exchange specializes in casual and trendy clothes that can be worn regularly. |
| Price | Armani is very expensive and cannot be afforded by many. | Armani Exchange is made for everyone and tends to be less expensive. |
| Year of Foundation | Armani was founded in the year 1975. | Armani Exchange was founded in the year 1991. |
What is Armani?
Armani is an Italian luxury clothing brand. Giorgio Armani, a fashion designer, founded it.
Armani hasn’t limited itself to manufacturing and retailing its clothing line but has also started Armani Hotels in 2005. They own at least seven luxury hotels and three vacation resorts.
A confectionery under the name Armani/Dolci was also founded in 2002. Their image of luxury products was not tainted in these lines too.
Since its existence, Armani has kept expanding its brands and adding new businesses under its umbrella.
What is Armani Exchange?
Armani Exchange is a sub-brand in the Armani group. It was first started in the U.S., unlike Armani’s other labels in Italy.
It was inspired by street-chic fashion and new trends. While the other sub-brands of Armani are more high-end, Armani Exchange is made for everyone.
Armani Exchange was founded much later than Armani’s other prestigious sub-brands as they wanted to be known for their quality and luxury products.
While celebrities and rich people only wore Armani for a while, Armani Exchange removed the restrictions, making designer fashion available to everyone.
Main Differences Between Armani and Armani Exchange
- Armani is the main brand, while Armani Exchange is a part of the Armani brand.
- Armani was started in 1975, while Armani Exchange was started in 1991.
- https://www.tandfonline.com/doi/abs/10.1080/20932685.2010.10593064
- http://www.repository.rmutt.ac.th/handle/123456789/1265
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I appreciate the comprehensive comparison between the luxury Armani and the more accessible Armani Exchange
It is informative, indeed.
I appreciate the detailed information provided about the Armani brand and Armani Exchange
It is remarkable how the Armani brand has expanded to various businesses
Armani Exchange has made designer fashion accessible to everyone. It’s impressive
It’s good to know that the brand makes an impact on the fashion industry
I believe everyone should have the opportunity to experience designer fashion
Agreed. Fashion should be inclusive
The comparison between the two brands was interesting