Choice Hotel vs Marriott: Difference and Comparison

There are various kinds of hotels and shelter providers. We all use them. Some of them are costly, and some are cheap. Some of them are very classic and provide so many facilities.

While others are very basic hotels with only limited facilities, choice hotels and Marriott are companies that provide accommodation and some other facilities.

Key Takeaways

  1. Choice Hotels is a hospitality franchisor with numerous mid-range hotel brands, while Marriott International is a leading hotel and lodging company offering various luxury and upscale properties.
  2. Marriott has a more extensive global presence and offers a more diverse range of accommodations than Choice Hotels.
  3. Marriott’s loyalty program, Marriott Bonvoy, provides a broader range of benefits and redemption options than Choice Hotels’ Choice Privileges program.

Choice Hotel vs Marriott

Choice Hotels has over a dozen brands, including Comfort Inn, Quality Inn, and Econo Lodge, among others, catering the budget-conscious travellers. Marriott operates over 30 brands, including Marriott, Ritz Carlton, and Sheraton, among others, focusing on luxury and upscale segments.

Choice Hotel vs Marriott

Choice Hotel is a hospitality company which is situated in the US. It is one of the largest companies under which many other brands work.

Choice Hotel owns approximately 7,118 properties that too in 41 different countries across the world. From this ownership, we can conclude its recognition.

Marriott is also an international brand. It is an American-based multinational company that owns many hotels, residential and timeshare properties.

The headquarter of this company is situated in Maryland. The owner of Marriott is Willard Marriott. That’s why its name is Marriott. It owns 7,642 properties across 131 countries across the world.

Comparison Table

Parameters of ComparisonsChoice HotelMarriott
FounderFounded by Stewart W. Bainum Sr.Founded by Willard Marriott
Rank 46175
WorldwideIt has properties in 41 countries.It has properties in 131 countries.
Price Matching PolicyIt offers Price Matching Policy.It does not offer a Price Matching Policy.
AARP PolicyIt supports AARP policyIt does not support.

What is Choice Hotel?

Choice Hotel is one of the largest hospitality brands with a lot of branches in different countries. The comfort brand also tie-up with this Choice Hotel and then became called Choice Hotel’s flagship brand.

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Then gradually, Choice Hotel keeps on improving its comfort facilities and luxuries. The advertisement also continued for this brand, leading to its recognition among people.

Choice Hotel formed an alliance with Bluegreen Vacations in 2013. After this, many Bluegreen hotel comes under Choice Hotel.

There are a lot of brands that work under Choice Hotel, starting from upscale, Midscale, to Extended stay. Now the hotels that come under Upscale are Ascend Hotel Collection, Cambria Hotel, etc.

Examples of hotels that come under Midscale are Sleep Inn, Quality Inn, etc. Then under Extended Stay Woodspring Suites, Mainstays Suites.

Talking about the rank of Choice Hotel in the list of top 1000 brands, it acquires 461 ranks. And yes, Choice Hotel also has some negative social sentiments.

These Hotels offer a price-matching policy. Along with that AARP, discount policies are also offered, which we can say is their marketing strategy.

To attract its customers, they also offer gift cards and other prizes. But some policies like nurse discount policies are not offered by them.

What is Marriott?

Marriott is also one of the largest hotel brands, with a large network of hotels all over the world. The company opened its first hotel in 1957.

Talking about their prices, these hotels charge approximately $9 per night stay. In 1976, the company opened two theme parks, California’s Great America and Six Flags Great America.

In 2020, Marriott International was named as one of the “Top 75 companies” that work for women executives. Also, it has greater brand recognition as compared to Choice Hotel.

Marriott is well-known for its luxury hotel portfolio, which includes well-known names like the Ritz Carlton and St. Regis. Marriott now owns some of the most prestigious hotels in the world, including several all-suite buildings in exotic locales like the Maldives and Bora Bora.

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The Luxury Collection is a fantastic collection of high-end hotels that feel more like independent boutique hotels than members of a brand with strict criteria. These are higher-priced and higher-category hotels.

There are more than 600 hotels under the Marriott name. There’s a vast choice of places to choose from and nothing in the way of a unified brand identity.

Many hotels, including the Marriott Marquis Chicago, have recently been renovated and modernized to meet the needs of modern travellers.

On the other hand, many Marriott properties, particularly airport hotels, have also been seen in very good conditions better.

marriott 1

Main Differences Between Choice Hotel and Marriott

  1. Choice Hotel is spread across 41 countries. On the other hand, Marriott is spread across 141 countries.
  2. The choice hotel has a global rank of 461 in the list of top brands. On the other hand, Marriott occupies the rank of 75.
  3. The recognition of Choice Hotel is less as compared to Marriott Hotel.
  4. AARP and PM policies are only offered by Choice Hotels, not by Marriott.
  5. Choice Hotel is less recognized and has a bad impression on some social tv. But Marriott is well recognized.
References
  1. https://www.sciencedirect.com/science/article/pii/0278431988900084
  2. https://www.tandfonline.com/doi/abs/10.1080/02642069.2012.662497

Last Updated : 26 July, 2023

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