Many brands exist in this current fashion world. Be it, men or women, the brand marks excellence in lifestyle. Incidentally, the brands available for women are more than for men. However, men’s garments have their charm and style too.
The sporty garments and well-stitched suits are all made for elegant looks. With the number of brands available in the market, there are issues with getting confused with their logos.
Significantly, the Brands Polo, as well as Ralph Lauren have misleading and confusing logos that people may misinterpret the brand. There were instances when e-commerce websites also posted it under the wrong brand.
Though the logos look similar, they are not. The two brands have other technical differences, from their establishment to their nature of business.
Key Takeaways
- Polo is a brand within the Ralph Lauren Corporation, specifically focused on sportswear and casual clothing inspired by the sport of polo.
- Ralph Lauren is a global fashion brand and corporation encompassing many clothing lines, accessories, and home furnishings, including the Polo brand.
- The primary distinction between Polo and Ralph Lauren is that Polo is a sub-brand under the larger Ralph Lauren Corporation, focusing on sportswear and casual clothing. In contrast, Ralph Lauren represents the entire corporation and its diverse product offerings.
Polo vs Ralph Lauren
Polo is a clothing and accessories brand, established in 1967 by Ralph Lauren, and is known for its classic American style. Ralph Lauren is an American fashion designer who started his career in the fashion industry in the 1960s and is the founder and designer behind the Polo brand.
Comparison Table
| Parameter of Comparison | Polo | Ralph Lauren |
|---|---|---|
| Name of the Company | US Polo Association founded in 1981 | Ralph Lauren Corporation founded in 1967 |
| Logo | 2 Polo Players on their horses, one with Mallet in a higher position while the other has a mallet in a lower position | One Polo player on his horse with Mallet raised high |
| Meaning of the Logo | Promoting and emphasising the sport | The logo is a feature of the lifestyle |
| Price | Less Expensive compared to Ralph Lauren | They are expensive |
| Headquarters | Florida | New York |
What is Polo?
Polo is a T-shirt manufactured by the U.S. Polo Association. It is a United States Polo Association subsidiary and was founded in 1981.
The T-shirt was introduced to promote and emphasize the sport called Polo. US Polo Assn is also a brand licensing company; they distribute many sports accessories worldwide.
The logo of the US Polo Assn is unique. It has two polo players on their horses. One person has a darker shirt and his mallet raised high, while the other has a lighter shirt with a mallet positioned lower than the other.
It is an authentic American brand with its headquarters in Florida. The brand is well-established and available in more than 135 countries worldwide.
Further, Polo is not the only t-shirt they make; they also specialise in clothing for women and children. Additionally, they also make accessories for men and women.
Though the brand was established in 1981, Polo Association was formed in 1890. USPA significantly fostered the game of Polo, and thus, the brand was established in the name of Polo.
The brand came into existence to show passion and aspiration towards the game. They are nowhere connected to Ralph Lauren, though many get confused because of their similar logos.
Logo and Design: Polo
Polo is a brand within the Ralph Lauren Corporation that mainly focuses on sportswear and casual clothing inspired by the sport of polo. The logo for Polo features a polo player on horseback, symbolizing the brand’s connection with the sport. This iconic logo is easily recognized and has become synonymous with the brand’s identity.
Polo’s design aesthetic is characterized by timeless, classic, and elegant styles that incorporate the brand’s signature logo. This logo is found on various Polo products, including polo shirts, jackets, and hats.
Polo’s Product Variety
Polo Ralph Lauren offers a variety of classic, American-inspired products that cater to a wide range of customers. Their offerings include clothing for men, women, and children and accessories like bags, belts, and hats. A key characteristic of Polo’s products is their affordability while maintaining high quality.
Some of the most well-known items from Polo Ralph Lauren are their signature polo shirts. These shirts come in various colors and styles, allowing you to choose from short-sleeve, long-sleeve, and even performance polo shirts for sports and outdoor activities. In addition to polo shirts, the brand also offers a selection of trousers, jackets, and sweaters that match their preppy, sporty aesthetic.
Polo’s Target Audience
Polo Ralph Lauren caters to people who appreciate style, comfort, and accessibility. This sub-brand’s target audience includes:
- Middle to upper-middle-class shoppers
- Those seeking a sporty, classic, and sophisticated look
- Customers who value quality but want more affordable options than luxury labels
With its versatile product line, Polo attracts customers with different interests such as sailing, horse riding, rugby, and, of course, the sport of polo. The brand appeals to professionals and individuals who enjoy an active lifestyle, while also valuing fashion and elegance in their wardrobe.
Polo’s Marketing Tactics
Polo, a well-known brand in the fashion industry, has adopted various marketing tactics to maintain a strong presence. One of their primary strategies is focusing on product diversity. They offer various products, from clothing to accessories, catering to various consumer segments. This approach allows you to find items that reflect your style and preferences, making it easier for Polo to appeal to a broader customer base.
Another crucial aspect of their marketing strategy is premium pricing. Polo positions itself as a high-quality brand, offering products that reflect sophistication and elegance. Maintaining a higher price point creates a sense of exclusivity, attracting customers who appreciate and value their offerings.
Customer Satisfaction: Polo
Polo, a brand established by Ralph Lauren in 1967, is renowned for its classic American style. As a customer, you will experience a blend of luxury and elegance with their creations. Their high-end products, designed to provide a comfortable yet stylish experience, have been appreciated by many for years.
You can expect a pleasant and enjoyable customer experience when shopping for Polo items. With their attention to detail and commitment to providing a luxury customer experience, you will be treated like royalty while browsing their collection, whether visiting their store or shopping online. Their attentive customer service representatives are trained to promptly address your concerns and queries, making your shopping journey enjoyable and seamless.
What is Ralph Lauren?
Ralph Lauren Corporation is a fashion company that produces garments for men and women. They were established in the year 1967. The name Ralph Lauren came from the American Fashion Designer. He was the one who founded this brand.
They have no patronage of Polo, but they established the brand as the elegance of lifestyle. People misread the logo of Ralph Lauren to be Polo. The logo has only one polo player on his horse, having his mallet raised high, marking victory.
Ralph Lauren is ultimately a fashion industry that also caters to tailoring services. Customised service on the branding of their clothes is done with sheer excellence.
Ralph Lauren garments are expensive compared to Polo. Ralph Lauren has a wide variety of products, right from garments to footwear. Ralph Lauren has a reputation for designing clothes for celebrities in the movie industry.
Moreover, the 2012 American Olympic Team garments were designed by Ralph Lauren.
Ralph Lauren’s headquarters in New York has more varieties of fashion items than Polo.
The polo T-shirt of Ralph Lauren came into existence when he wanted to make alight-weight clothing to play tennis. It was assisted by a tennis player Rene Lacoste.
Logo and Design: Ralph Lauren
Ralph Lauren is a global fashion brand and corporation encompassing many clothing lines, accessories, and home furnishings, including the Polo brand. The Ralph Lauren logo features the company name “Ralph Lauren” written in an elegant, serif typeface, representing the brand’s luxurious and sophisticated identity.
However, there are variations in logos among its sub-brands, such as the Purple Label, which focuses on luxury items and has a purple tag inside the products.
Ralph Lauren’s Product Variety
As a brand, Ralph Lauren is much more diverse and expansive regarding its product range. The main brand is divided into sub-labels, including the Ralph Lauren Collection, Double RL, and Purple Label, considered the source of the most luxurious and exclusive offerings. These labels are distinguished by their use of premium materials and intricate craftsmanship.
The Ralph Lauren Collection showcases high-end fashion pieces that cater to a sophisticated clientele, featuring everything from tailored suits to elegant evening gowns. Meanwhile, Double RL offers more heritage-inspired apparel, focusing on the tradition of American workwear, denim, and vintage styles. Lastly, the Purple Label is known for its top-tier luxury products, reflecting the highest craftsmanship and attention to detail in men’s tailored clothing.
Aside from these high-end labels, the brand provides more budget-friendly options like Chaps and Lauren Ralph Lauren. These lines maintain the classic Ralph Lauren style but are designed with accessibility in mind, appealing to a wider customer base.
Ralph Lauren’s Target Audience
In contrast, Ralph Lauren’s main brand focuses on a luxury market for customers seeking prestigious, high-quality products. The target audience consists of:
- High-income individuals and professionals
- People of wealth and leisure with multiple residences
- Clients who desire exclusivity, glamour, and a sense of privilege
- Those who value fine living and adhere to the brand’s iconic style
Ralph Lauren’s high-end offerings cater to the elite, who see the brand as synonymous with elegance, sophistication, and a status symbol. The brand’s customers appreciate the attention to detail, quality craftsmanship, and exclusive materials that distinguish Ralph Lauren’s luxury apparel and accessories.
Ralph Lauren’s Marketing Tactics
A global fashion leader, Ralph Lauren has also employed several marketing strategies to stay on top. Through product diversity, they cater to an extensive and diverse audience. Offering everything from high fashion clothing to homeware items, Ralph Lauren caters to different consumer needs, allowing you to find products that complement your lifestyle.
Their marketing strategy includes strategic placement, ensuring their products are available in various settings, from runways and wardrobes to homes. By becoming an integral part of your life, Ralph Lauren creates opportunities for you to connect and engage with the brand.
Pricing also plays a vital role in Ralph Lauren’s marketing tactics. By adopting premium pricing, they position themselves as a high-quality, sophisticated brand, appealing to customers who seek luxury and refinement.
Customer Satisfaction: Ralph Lauren
Ralph Lauren, the parent company of Polo, has consistently set high standards for its customer experiences. Throughout the years, they have embarked on various initiatives to improve and transform their services, ensuring that the satisfaction levels of their customers are always on the rise.
One such example is their consultative optimization project that began in 2019. In collaboration with Facebook’s client partnership and customer growth teams, Ralph Lauren focused on enhancing user experiences, resulting in a game-changing customer service transformation.
As a Ralph Lauren client, you can anticipate an elevated digital customer experience, making purchasing a range of branded clothing seamless and engaging. The brand prioritises the quality of its products and extends this commitment to the online shopping platform, delivering a reliable and satisfying journey for each customer.
Main Differences Between Polo and Ralph Lauren
- The main difference between Polo and Ralph Lauren is the logo. Polo has two polo players in their respective horses, while Ralph Lauren polo has only one polo player on his horse and has his mallet raised high.
- Polo was established in 1981, while Ralph Lauren started in 1967.
- Polo garments are relatively less expensive than Ralph Lauren Garments.
- The Logo of Polo emphasizes the sport of Polo, while Ralph Lauren exhibits the lifestyle.
- The headquarters of USPA is in Florida, while the Headquarters of Ralph Lauren is in New York.
- https://espace.curtin.edu.au/bitstream/handle/20.500.11937/35260/118469_To%20buy%20or%20not%20to%20buy.pdf?sequence=2
- https://artlistr.com/ralph-lauren-6-interesting-facts/
Last Updated : 11 September, 2023
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Chara Yadav holds MBA in Finance. Her goal is to simplify finance-related topics. She has worked in finance for about 25 years. She has held multiple finance and banking classes for business schools and communities. Read more at her bio page.
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