We all are living in a world of the Internet and Social media. We all are using at least one social media platform on a daily basis and connect to our near ones using it.
One such app which is most popular and widely used is WhatsApp. It is the most simple and easy-to-use social media platform. The major benefit of WhatsApp is that it also has its business version, called WhatsApp Business.
Key Takeaways
- WhatsApp Business caters specifically to businesses, providing features such as automated messaging and catalog management, whereas WhatsApp targets individual users for personal communication.
- Both apps offer end-to-end encryption and free messaging services, but WhatsApp Business enables businesses to create a professional profile with contact details and business hours.
- WhatsApp Business API allows for integration with various third-party platforms and tools, while the standard WhatsApp app does not have this functionality.
WhatsApp vs WhatsApp Business
WhatsApp is meant for personal communication. WhatsApp Business is designed for businesses to communicate with their customers. WhatsApp Business can add multiple users to manage the account across multiple devices, whereas individuals use WhatsApp on their personal devices.
WhatsApp is a Social media platform that provides facilities like sending text messages, voice calls, video calls, voice messages, sharing images, sharing videos, and other documents.
WhatsApp application runs on both mobile and desktop devices. It is a 100% secure app that provides end-to-end encryption to its user, which means messages or voice calls, or video calls are safe and encrypted.
WhatsApp Business is launched for small businesses and companies to grow their company. It offers e-commerce retailers to chat with their clients.
Company owners share their product over WhatsApp business and sell their product. Sellers can build their profiles and catalog. It is also free to use and secure app.
Comparison Table
| Parameters of Comparison | WhatsApp Business | |
|---|---|---|
| Definition | WhatsApp is best for personal use, for one or group messages. | WhatsApp Business is best suited for business purposes. |
| Icon | Icon with call symbol. | Icon with ‘B’ symbol. |
| Greetings | There is no facility for greetings. | It provides a facility of greeting. |
| Quick Reply | There is no facility for quick replies. | It provides the facility of quick replies |
| Template | It is used informally, so no templates are provided. | It provides business templates. |
What is WhatsApp?
WhatsApp is one of the most widely used applications. It was first launched in 2009, but earlier versions of WhatsApp were crashed. But its founder did not give up and kept trying.
Finally, it was launched in 2013 with a stable model. WhatsApp is a customized version of XMPP(Extensible Messaging and Presence Protocol). It creates a personal account of every user by phone number.
It provides various facilities to its user like texting, sending images, videos, voice notes. It also provides the facility of calling (both voice and video).
This application is working on android, ios as well as on desktop devices. WhatsApp web was launched in 2015, which allows the user to run WhatsApp on desktop.
All the major web browsers are supported except Internet Explorer. WhatsApp Web’s user interface is similar to android one, and it can be accessed through web.WhatsApp.com.
Access is granted after scanning a QR code which is personal for each user and is responsible for safe and secure communication.
WhatsApp uses encryption and decryption algorithms to provide a secure connection. WhatsApp provides end-to-end encryption, which means messages, calls, or any other data shared on WhatsApp is encrypted, no even WhatsApp can see it.
Its secure and safe communication facility and easy-to-use User Interface made it so popular among users. WhatsApp also bans the account of third-party clients.
What is WhatsApp Business?
WhatsApp Business is a commercial version of WhatsApp for small companies to extend and grow their profession. It was officially launched in 2018 with its userbase.
It is used by small companies. It acts as an Enterprise solution for bigger companies such as airlines e-commerce businesses.
Using WhatsApp, business clients can easily communicate with its user via live chatting or through the bot. The facility of the bot provides the user with instant replies and solves the most common queries among users.
With the use of a bot, human efforts are decreased, and the client only needs to communicate when necessary.
Moreover, the bot helps the company to handle a large number of customers. It allows users to handle two accounts on the same phone, one personal and another business, without having another account for business.
Users can easily identify the business version of WhatsApp because of its logo. WhatsApp Business has a “Quick reply” feature with predefined replies to some frequently asked questions.
It also sends greeting messages. So many people use WhatsApp business because it allows them to send a direct message to their users free of cost.
Main Differences Between WhatsApp and WhatsApp Business
- WhatsApp is mostly used for personal communication. Whereas WhatsApp business is used for commercial purposes.
- WhatsApp does not have any bot or quick reply facility. On the other hand, WhatsApp Business has quick replies as well as a bot facility.
- WhatsApp does not have any predefined templates facility. On the other hand, WhatsApp Business has predefined templates.
- Inside WhatsApp, we cannot build any catalog. Whereas WhatsApp Business allows the user to build /her business catalog.
- Both applications have different icons and profiles settings. A business account can also be made using a landline number. Whereas a WhatsApp account can only be made by mobile number.
- https://www.erudit.org/en/journals/irrodl/1900-v1-n1-irrodl03381/1042963ar/abstract/
- https://dl.acm.org/doi/abs/10.1145/2531602.2531679?casa_token=vot5j9qYyh0AAAAA:Zg7ZpJFDU4mYabDz0ZqGsVCuZeyV8Q5wz_KvvH5Cg-Aegdal7YAcN6BKxHd3JOOij34YQWib-_r2ohE
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