Email marketing – one of the most highly useful digital marketing tactics nowadays used by digital marketers of different companies, where emails are sent to prospects and customers.
Converting prospects into customers or turning buyers into your fans can be an example of successful email marketing.
To begin with this, one needs a platform which can organise and customise emails and manage other various things for effective marketing of emails.
Similarly, AWeber and Constant Contact are prominent players in the industry. However, there’s a thin line where one gets superior.
Key Takeaways
- AWeber is considered to have better email automation features than Constant Contact.
- Constant Contact is considered to have better customer support than AWeber.
- AWeber is more affordable than Constant Contact for businesses with many subscribers.
AWeber vs Constant Contact
AWeber has a more user-friendly interface, making it easier for beginners to create and manage email campaigns. Constant Contact offers more advanced features for businesses looking to create more complex campaigns. AWeber offers 24/7 customer support, unlike Constant Contact.
Comparison Table
| Parameters of Comparisons | AWeber | Constant Contact |
|---|---|---|
| Contact Management | It allows you to enter contacts manually or copy and paste information. | It allows one to manually enter contacts, copy and paste information, and upload files in formats like XLS, XLSX, TXT or CSV via third-party sources – Gmail and Outlook. |
| De-duping Service | It does not offer the service of de-duping but has a feature that automatically unsubscribes contacts who opt for the option. | It maintains to keep your contact list clean by de-duping email addresses. |
| Email Editor | Its email editor provides over 700 templates with a stock image gallery. | Its email editor has hundreds of templates with an easy personalised system. It also provides an image library and stock image gallery. |
| List Segmentation | It allows segregating contacts into unlimited groups and later uses them in broadcast emails with the facility to automatically add tags. | It segregates contacts into groups by just clicking and dragging them. |
| Tracking Tools | It provides excellent tracking tools that follow open and click rates, bounce rates, signup methods, email open locations, and email activities. | Its tracking tools follow open and click rates, bouncing and unsubscribe rates. |
| Split Testing | Its split testing option allows one with four different factors to check each email’s performance. | Its split testing option is only available for Email Plus, users and is restricted to the only subject line. |
What is AWeber?
AWeber is just another email marketing application that allows users to create a list of emails and keep a record. It also designs newsletters for the emails to be sent to the subscribers.
It has an option called ‘autoresponder’ that automates emails for marketing by providing statistics on the emails sent for marketing campaigns.
Regarding its key features, AWeber can host and import a list of emails with a wide range of templates and autoresponders.
Other features the application includes are some basic marketing functions, good, responsive email designs, reporting, split testing, a landing page builder facility, and RSS. Additional facilities for better service are phone, email and live chat support with integration into third-party apps.
What is Constant Contact?
Situated in Waltham, Constant Contact is an email marketing company based online. Its other offices are in Loveland and New York.
Constant Contact has features that make an email stand out on any device. Its email editor has various templates and allows customising and designing emails.
It has an email tracking tool that helps see the overall development or movement of emails sent to the target audience. With all these, Constant Contact also provides offline and online seminars to help its customers improve marketing efforts.
Its supported operating systems include – Windows Vista, Mac OS, Web browser (OS agnostic), Windows XP, Windows 2000, Windows 7 and Windows 8.
Main Differences Between AWeber and Constant Contact
- AWeber is associated with freelancers, bloggers and small businesses that aim to hike their lists of emails. Constant Contact is for small to medium businesses that focus on growing their email lists and marketing strategy.
- AWeber allows you to enter contacts manually or copy and paste information. On the other hand, Constant Contact allows one to manually enter contacts, copy and paste information, and upload files in formats like XLS, XLSX, TXT or CSV via third-party sources – Gmail and Outlook.
- AWeber does not offer the service of de-duping but has a feature that automatically unsubscribes contacts who opt for the option. Whereas, Constant Contact maintains to keep your contact list clean by de-duping email addresses.
- AWeber provides excellent tracking tools, including open and click rates, bounce rates, signup methods, email open locations, and email activities. Constant Contact tracking tools follow open and click rates, bouncing and unsubscribe rates.
- AWeber allows segregating contacts into unlimited groups and later using them in broadcast emails with the facility to add tags automatically. Constant Contact segregates contacts into groups by clicking and dragging them.
- AWeber’s email editor provides over 700 templates with stock image galleries. At the same time, Constant Contact’s email editor has hundreds of templates and provides an image library with a stock image gallery.
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