The era of digital marketing is here; everything from diapers to dodge viper is reaching out to everyone with an active internet connection. You can sell possibly anything if you know how to reach out to potential leads successfully.
But what if you are a first-timer, a young entrepreneur, or a mom who has just decided to take up her small business to the world of possibilities without leaving your household? Here is where Constant Contact and Activecampaign come to the rescue.
Key Takeaways
- Constant Contact is an email marketing platform that allows users to create and send newsletters. At the same time, ActiveCampaign is a customer relationship management (CRM) platform that provides advanced automation and segmentation tools.
- Constant Contact is useful for small businesses that want to email their customers. At the same time, ActiveCampaign is better for businesses that want to automate their marketing and sales processes.
- ActiveCampaign also provides lead scoring and predictive analytics features, while Constant Contact focuses on email design and list management.
Constant Contact vs ActiveCampaign
Constant Contact is a simple and user-friendly platform that offers basic email marketing features, including email templates, list management, and reporting. ActiveCampaign is a robust platform that offers advanced email marketing features, including marketing automation and CRM integration.
In the case of Constant Contact, there are three pricing plans to choose from, whereas Activecampaign gives you four pricing plan options. Let us explore more.
Comparison Table
| Parameters of Comparison | Constant Contact | Activecampaign |
|---|---|---|
| Ease of use | Constant Contact is easy to use and very user-friendly. Even for first-time users, it provides easy navigation to find different sections you need. The email editor allows comfort in adding and managing contacts. | Activecampaign also has an intuitive email editor and drag-and-drop facility for those without coding experience. The only drawback is that the tools are cluttered, making it challenging to navigate through. |
| Integration | Over 300 apps and integrations are offered at the built-in app marketplace, including FreshBooks, Shopify, Facebook, Mindbody, Zapier, Salesforce, and more. | Not as much as constant contact, but ActiveCampaign has 150 apps, including Facebook and other social media channels, WooCommerce, Shopify, stripe, SurveyMonkey, and Xero. |
| Pricing | Constant Contact has three pricing plans depending on the number of connections you want. It allows a 30-day free trial to choose which plan suits you better. | Activecampaign provides four pricing plans depending upon the type of service you want, ranging from email client to website builder and more. It provides a 14-day free trial to decide what suits you best. |
| Deliverables | Constant Contact has a 97% deliverability rate. | ActiveCampaign does not share its deliverable statistics. |
| Support | Constant Contact provides forums, live chat, video tutorials, and webinars through its extensive knowledge base, although its online support is 24/7 but usual office hours. | Provides 24/7 live chat but no phone call support. It also includes video tutorials, FAQs for troubleshooting, one-to-one pieces of training, and community forums. |
What is Constant Contact?
As a first-time small business owner, you will always want to increase your leads. Reaching out to people beyond your friend and family circle and creating awareness of your product via digital marketing can be a hell of a task.
In such cases, Constant Contact is your saviour. It has a user-friendly interface that takes the load off your shoulders.
Constant Contact can send out emails in bulk, allowing one to market their product and reach out to many people simultaneously.
It also provides e-commerce solutions to your business with the help of e-commerce solutions listed in the plan.
It helps you build a website from scratch and market the same with easy-to-use tools and infographics.
Constant Contact is a powerful yet friendly tool to nurture all the needs of emerging businesses, young entrepreneurs, and breakthrough ideas.
What is ActiveCampaign?
As this digital marketing platform goes full throttle, the need to reach out to potential leads and gather feedback is just not enough. The potential customers need to be tracked and contacted to understand better what you have to offer.
Activecampaign gives you email marketing, marketing automation, and CRM (customer relationship management) tools to provide the best experience in launching, branding, or marketing your product.
Apart from website building, marketing, and e-commerce, ActiveCampaign gives you tools such as CRM. You can track the number of hits on your website and automatically alert your team to follow up on the leads. This automation/segmentation part gives Activecampaign a slight edge over other platforms.
You can save time by manually checking the real-time report and can set the segments of your website to a specific team who can then contact the potential customers.
It can set up automatic alerts to inform your team they have potential customers and saves the time required to alert the crew manually.
With ActiveCampaign, you get 24/7 live chat support. It also includes video tutorials and FAQs for troubleshooting.
Main Differences Between Constant Contact and ActiveCampaign:
- Constant Contact and ActiveCampaign allow email marketing, website building, e-commerce, and real-time tracking. Still, ActiveCampaign has an additional feature called CRM, which lets you know where to target your team segment via the CRM tool.
- Constant Contact is more user-friendly. It provides a hassle-free experience. The ActiveCampaign interface is cluttered with many tools, making it hard to get comfortable using them.
- Constant Contact gives you a 30-day free trial, whereas ActiveCampaign gives only 14 days trial period.
- Although Constant Contact does not have several features like ActiveCampaign, it still exists among users.
- The pricing plan for constant Contact and ActiveCampaign vary as per user requirement. While Constant Contact provides three plans, Active Campaign provides four.
Last Updated : 11 June, 2023
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Sandeep Bhandari holds a Bachelor of Engineering in Computers from Thapar University (2006). He has 20 years of experience in the technology field. He has a keen interest in various technical fields, including database systems, computer networks, and programming. You can read more about him on his bio page.
The discussion of deliverability and support options provides a thorough understanding of the strengths of each platform. It’s essential information for choosing the right fit.
Absolutely! This article covers all the vital aspects to consider for businesses looking to select a digital marketing platform.
Indeed! The insights on deliverability and support are crucial for a comprehensive evaluation.
A very informative article for anyone venturing into digital marketing! Understanding the differences between Constant Contact and ActiveCampaign is crucial for choosing the right platform for one’s business.
I agree! The comparison table makes it easy to see the pros and cons of each platform.
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The detailed comparison of pricing and deliverables is very helpful. It gives a comprehensive view of what each platform has to offer.
Absolutely, this article lays out all the essential details for making an informed decision.
I completely agree. The pricing and deliverables comparison is very insightful.
Seems like ActiveCampaign has some distinct advantages over Constant Contact, especially in terms of automation and CRM integration. It’s definitely worth considering for businesses with a high focus on marketing and sales processes.
Absolutely! The article provides a clear picture of how each platform caters to different business needs.
It’s interesting to see how much emphasis ActiveCampaign places on automation and segmentation. This sets it apart in terms of offering more comprehensive tools for businesses.
Absolutely! The focused insights on each platform’s offerings are valuable for business decision-making.
Definitely! This article provides a thorough understanding of the distinct features of ActiveCampaign.
I appreciate the in-depth comparison of the two platforms. It helps to understand which would be the better fit for different types of businesses.
Definitely! The article does a great job of highlighting the key features of each platform.
This article makes it clear that while Constant Contact is more user-friendly, ActiveCampaign offers more advanced features. It’s important to weigh these factors when choosing a digital marketing platform.
Exactly! Understanding the specific needs of one’s business is crucial for making the right choice.
The article effectively explains how both Constant Contact and ActiveCampaign cater to the needs of emerging businesses and entrepreneurs. It’s a great resource for those looking to make an informed choice.
The comparison of integration and support options is very insightful. It helps to evaluate how well the platforms align with specific business requirements.
I couldn’t agree more. The article gives a clear picture of the integration and support capabilities of each platform.
Absolutely! This level of detail in the comparison is highly beneficial for businesses.