Social media is ever-growing and keeps on changing from time to time. It keeps on offering newer ways of showcasing life online.
Trendy features and always-on-point gestures make social media an interesting yet complex place.
With several social networking sites already available and new ones popping up daily, a person becomes confused about what to choose.
Although social media has the advantage of making communication possible with anyone, anywhere, anytime.
Another great blessing of social media ought to be its business feature. One can start a business and make it work through social media alone.
It’s even more convenient than manual ways. It is less time-consuming and helps build communication networks with customers soon.
Two such social media sites are LinkedIn and Instagram. They put in great effort to help survive a business and their personal life (like Instagram).
With several other competitors in social networking, these two have managed to keep their individuality upright.
Key Takeaways
- LinkedIn is a professional networking site focusing on career development and job searching, while Instagram is a social media platform emphasising visual content sharing.
- LinkedIn is mainly used for professional networking, while Instagram is used for personal and business branding and promotion.
- LinkedIn allows users to connect with colleagues, recruiters, and potential employers, while Instagram primarily focuses on building a following and engaging with followers through photos and videos.
LinkedIn vs Instagram
LinkedIn is used by job seekers, recruiters, and professionals looking to expand their network or promote their businesses. It is geared towards professionals and businesses. Instagram is a social media platform that allows users to share photos and videos and interact with other users through likes, comments, and direct messaging. Facebook owns Instagram.
LinkedIn is mainly used for giving and receiving job opportunities, while Instagram is used for marketing and maintaining a personal life.
Comparison Table
| Parameter of Comparison | ||
|---|---|---|
| Launch | LinkedIn was launched on May 5, 2003. | Instagram was launched on Oct 6, 2010. |
| Ownership | Microsoft Corporation parents it. | It is owned and parents by Facebook Inc. |
| Purpose | LinkedIn is a platform to generate business and create job opportunities. | Instagram is a platform to connect with people and upload media through various ways along with marketing. |
| Marketing System | It is involved in B2B, i.e., Business-to-business marketing. | While it is involved in B2C, i.e., Business-to-Customer marketing. |
| Audience | It has about 706 million members in total. | Whereas it has about a billion active users. |
| Age-group | The members are mostly 25-34 years of age. | The users mostly belong to the 15-24 year age group. |
| Internet Users | 25 per cent of the total internet users use LinkedIn. | 28 per cent of the total internet users use Instagram. |
| Language Availability | It is available in 24 languages worldwide. | While it is available in 32 different languages. |
| Post | It allows the posting of Job opportunities, Resumes. | It allows posting photos, videos, and promotional basics. |
What is LinkedIn?
LinkedIn is a business-focused and employment-oriented service that is involved in social networking.
Hannah LinkedIn was first founded on May 5, 2003.
It is operated through websites worldwide, headquartered in Sunnyvale, California, USA.
There are around 15,000+ employees and 706 million registered members on LinkedIn today.
After registration, the members can create profiles and connect via social networks on LinkedIn. Employers post job opportunities, and job seekers post their Resumes.
LinkedIn stands out from the crowds of social networks because of its unique purpose. It brings people who want to start a business or get a job together.
This is done by creating company pages, and profiles, running polls and opening groups.
LinkedIn has an extraordinary imprint but lacks the socialising factor compared to other social media sites.
Moreover, Users’ unwillingness to complete LinkedIn profiles has been visible over the years, after LinkedIn took away its traditional resume option.
Also, women are less likely to provide personal information than men, and people tend to shift more towards the other available alternatives.
What is Instagram?
Instagram is an American social networking service created by Kevin Systrom and Mike Krieger and owned by Facebook.
It was first launched on iOS on October 6, 2010, and the Android version was introduced in April 2012.
Instagram can be used through the Instagram App or Instagram.com. It allows users to upload photos and videos through posts or stories.
Several filters are available to make media sharing even more convenient and interesting. Users can tag others and add locations and hashtags as well.
After Facebook, Instagram tops the social media charts regarding total active users. Around 1 billion people actively use Instagram.
\Initially, it allowed content with only 640 pixels to be uploaded, but with time, the restriction was demolished, and the resolution was increased to 1080 pixels.
Various messaging features, multiple images in a single post, stories, reels and many more unique features make Instagram what it is today. People follow each other.
Even big personalities feel free to reveal their personal lives here. In addition to this, it allows promotional activities, marketing, brand logistics and advertising too.
It’s a great option for building a brand community and visual appeal.
The young generation has come under the sway of Instagram. Youths having common cultural sensibilities and visual aesthetics love to connect.
This, in turn, diversifies Instagram ideologies and communications abilities.
Main Differences Between LinkedIn and Instagram
- LinkedIn is used for business purposes, while Instagram is used for personal and business purposes.
- Facebook owns Instagram, and LinkedIn is parents by Microsoft.
- LinkedIn is involved in B2B marketing, whereas Instagram is involved in B2C marketing.
- Instagram has more user count than LinkedIn.
- People post Job opportunities, Resumes on LinkedIn and Photos, videos, and promotional things on Instagram.
- LinkedIn is available in 24 languages, while Instagram is available in 32 languages.
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