Social media is ever-growing and keeps on changing from time to time. It keeps on offering newer ways of showcasing life online. Trendy features and always-on-point gestures make the social media an interesting yet complex place to be in.
With several social networking sites already available and new ones popping up each day, a person becomes confused about what to choose. Although social media has the advantage of making communication possible with anyone, anywhere, anytime.
Another great blessing of social media ought to be its business feature. One can start a business and make it work through social media alone. It’s even more convenient than the manual ways. It is less time-consuming and helps in building communication networks with the customers real soon.
Two such social media sites are LinkedIn and Instagram. They put in great efforts to help survive a business as well as personal life (in case of Instagram). With several other competitors in the world of social networking, these two have managed to keep their individuality upright.
LinkedIn vs Instagram
The difference between LinkedIn and Instagram is that LinkedIn is a formal platform for professional purposes. Instagram is more like an informal way to display life and connect with others; it is used for marketing too.
LinkedIn is mainly used for giving and receiving job opportunities, while Instagram is used for marketing and maintaining personal life as well.
Comparison Table Between LinkedIn and Instagram
|Parameter of Comparison|
|Launch||LinkedIn was launched on May 5, 2003.||Instagram was launched on Oct 6, 2010.|
|Ownership||It is parented by Microsoft Corporation.||It is owned and parents by Facebook Inc.|
|Purpose||LinkedIn is a platform to generate business and create job opportunities.||Instagram is a platform to connect with people and upload media through various ways along with marketing.|
|Marketing System||It is involved in B2B, i.e., Business-to-business marketing.||While it is involved in B2C, i.e., Business-to-Customer marketing.|
|Audience||It has about 706 million members in total.||Whereas, it has about a billion active users.|
|Age-group||The members are mostly 25-34 years in age.||The users mostly belong to 15-24 year age group.|
|Internet Users||25 per cent of the total internet users use LinkedIn.||28 per cent of the total internet users use Instagram.|
|Language Availability||It is available in 24 languages worldwide.||While it is available in 32 different languages.|
|Post||It allows posting Job opportunities, Resumes.||It allows posting photos, videos, promotional basics.|
What is LinkedIn?
LinkedIn is a business-focused and employment-oriented service that is involved in social networking. It was first founded by Hannah LinkedIn on May 5, 2003. It is operated through websites worldwide; headquartered in Sunnyvale, California, USA.
There are around 15,000+ employees and 706 million registered members on LinkedIn today. After the process of registration is complete, the members can create profiles and connect via social networks in LinkedIn. Employers post job opportunities and job seekers post their Resumes.
LinkedIn stands out from the crowds of social networks because of its unique purpose. It brings people who want to engage in starting a business or getting a job together. This is done through creating company pages, profiles, running polls and opening groups. Though LinkedIn has an extraordinary imprint, it lacks the socialising factor when compared to other social media sites.
Moreover, Users’ unwillingness to complete LinkedIn profiles has been clearly visible over the years; after LinkedIn took away its traditional resume option. Also, women are less likely to provider person information than men and people tend to shift more towards the other alternatives available out there.
What is Instagram?
Instagram is an American social networking service created by Kevin Systrom and Mike Krieger and owned by Facebook. It was first launched on iOS on October 6, 2010, and the Android version was introduced in April 2012.
Instagram can be used through the Instagram App or Instagram.com. It allows users to upload photos, videos through posts or stories. Several filters are available to make media sharing even more convenient and interesting. Users can tag others, add locations and hashtags as well.
After Facebook, Instagram tops the social media charts in terms of total active users. Around 1 billion people actively use Instagram. Initially, it allowed content with only 640 pixels to be uploaded but with time, the restriction was demolished and the resolution was increased to 1080 pixels.
Various messaging features, multiples images in a single post, stories, reels and many more unique features make Instagram what it is today. People follow each other. Even big personalities feel free to reveal their personal lives here. In addition to this, it allows promotional activities, marketing, brand logistics and advertising too. It’s a great option for building a brand community and visual appeal.
The young generation has come under the sway of Instagram. Youth having common cultural sensibilities and visual aesthetics love to connect. This, in turn, diversifies Instagram ideologies and communications abilities.
Main Differences Between LinkedIn and Instagram
- LinkedIn is used for business purposes, while Instagram is used for both personal and business purposes.
- Instagram is owned by Facebook, LinkedIn is parents by Microsoft.
- LinkedIn is involved in B2B marketing, whereas, Instagram is involved in B2C marketing.
- Instagram has more user count than LinkedIn.
- People post Job opportunities, Resumes on LinkedIn and Photos, videos, promotional things on Instagram.
- LinkedIn is available in 24 languages, while Instagram is available in 32 languages.
As said, there is not a single thing that fits all. In the end, everyone has different viewpoints when it comes to choosing a way to socialise. LinkedIn is really popular and widely used for putting up job opportunities, finding jobs and creating a professional platform, while Instagram casually portrays personal lives and helps in communication and is used for promotional activities as well.
Basically, both these services are polls apart in terms of their purpose, features and targets. There is no golden rule for achieving success. So, trying which platform works the best and suits an individual among the two is the ultimate key.