Pinterest vs Etsy: Difference and Comparison

Online platforms have been of great help to humankind in the past few years. They deliver convenience at our doorstep, as many would like to say.

Different platforms for different purposes help us through our daily life, like urgent grocery deliveries to fixing repaired objects at home ourselves.

Social media and online shopping have greatly benefited everyone, especially those who are exhausted after work. Some social media and online shopping platforms work hand in hand, like Pinterest and Etsy.

Key Takeaways

  1. Pinterest is a social media platform that allows users to discover and save images and videos related to their interests. At the same time, Etsy is an e-commerce platform that allows users to buy and sell handmade or vintage items.
  2. Pinterest is primarily used for inspiration and idea generation, while Etsy is used for buying and selling unique, handmade items.
  3. Pinterest is free to use and generates revenue through advertising, while Etsy charges a fee for sellers to list items and takes a commission on sales.

Pinterest vs Etsy

Pinterest is a visual bookmarking platform that allows users to save and organize images and videos, focusing more on discovery and inspiration. Etsy is an online marketplace that allows users to buy and sell handmade, vintage, and unique goods, primarily for e-commerce transactions and business.

Pinterest vs Etsy

Pinterest is the website used for posting posts related to different topics and articles. They are used as the main source of motivation and inspiration for everyone with the available topics on the platform.

Etsy is an online shopping website. They sell products like photographs, digital paintings and paintings. One can buy and sell through the same website with protected transaction details.

Comparison Table

Parameters of ComparisonPinterestEtsy
MeaningIt is an online platform for getting inspiration and motivation regarding various topics.It is a platform for selling and buying things online.
Home feedThe home feed of Pinterest is filled with various pins, people and businesses according to your taste.The home feed or the website’s main page has many different types of products to view and review for customers.
ProfileCreating and using this website is relatively easy, although it requires personal details like your email ID.Registering and creating a profile in Etsy is similar to Pinterest, but they require your address for delivery and pick-up.
Business LicenseIt is not necessary to have a license to view the posts and pins of any account.Registering and creating a profile on Etsy is similar to Pinterest, but they require your address for delivery and pick-up.
PaymentsCreating and using the website is free of cost. You can view anyone’s posts and pin them to your profile without paying.For buying a product, the transactions are made directly to the seller. But the seller must pay 0.20 dollars and 5% of the transaction fee to the website.

What is Pinterest?

Pinterest is an American website that is used for image sharing and discovery. They have videos and images on various topics, from medical details to paintings and hairstyles.

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According to sources, the development of the website began in December 2009, and the website was ready for launch on March 2010. Now, Pinterest also has an app as it has become a worldwide used social media.

This website is, in short, a ‘shopper’s catalogue’ as many entrepreneurs use this website to show their products and propagate them to Pinterest users. So Pinterest users can also be called buyers.

They also have separate promotion pins for products on sale at other websites. One’s favourite post or promotion pin can be pinned for later reference.


What is Etsy?

Etsy is also an American website but an e-commerce platform used to sell handicrafts and vintage goods. These need not be showpieces but can range from small paintings and cups to wooden cupboards and similar furniture.

This site was first launched by Iospace in 2005. The initial website had a timeline of two months for development, and the latest website version was made in 2010. In its first year as an official website, it garnered much attention.

It is a platform used for connecting sellers and interested buyers for the products being displayed. The transaction is made through the website, and per order, 0.20 dollars and an additional 5% of the transaction are to be paid to the website.

Recently, it also introduced a ‘risk-free advertising’ programme. Usually, the sellers were required to advertise their products through social media accounts.


Main Differences Between Pinterest and Etsy

  1. Pinterest is an online platform for inspiration and motivation in different fields, like painting and cooking. Whereas Etsy is also an online platform, it is used for selling and buying products posted on the website.
  2. The home feed or the main webpage of the website is filled with pins, people and businesses that you have previously been interested in when using Pinterest. The posts are not up for sale. But since Etsy is a retail website, the home feed is filled with products and articles you would like to buy.
  3. Creating a profile is comparatively easy on both websites. The difference is that Pinterest only asks for personal details related to one’s email id and other online profiles. But Etsy asks for bank account details to facilitate payments and transactions.
  4. One doesn’t need a business license to own Pinterest because no products are for sale. Though one can propagate their business through the website, one cannot make transactions through the website. Though having a business license to own an account on Etsy is unnecessary, once you start selling products, it is better to get one. This is if you want your transactions to be legal.
  5. There are no payments or transactions made through Pinterest. It is purely a website used for showcasing one’s talents or for others to browse topics that interest them. On the other hand, Etsy is an online retail shop where the buyers have to transact with the seller. But the seller is required to pay 0.20 dollars and 5 % of the transaction to the website.
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Last Updated : 11 June, 2023

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11 thoughts on “Pinterest vs Etsy: Difference and Comparison”

  1. Pinterest and Etsy are truly a reflection of the creative side of the internet. It’s truly inspiring to see the talent showcased on these platforms.

  2. I find it interesting how Pinterest and Etsy have evolved from their initial launches. It shows the growing demand for creative and handmade goods.

  3. I see the appeal of Pinterest, but Etsy seems to be more of a platform that supports commerce rather than just inspiration. It’s important to differentiate the two.

  4. Both platforms are great, but having one that combines inspiration and the ability to purchase unique, handmade items is a game changer. Convenience and beauty in one place.

  5. Etsy’s focus on attracting sellers and buyers through risk-free advertising could give it an edge over Pinterest in terms of commerce.

  6. For those looking for inspiration and unique products, the combination of Pinterest and Etsy offers the best of both worlds.

  7. The comparison table provides a clear and concise breakdown of the differences between Pinterest and Etsy. It’s helpful for anyone looking to use these platforms.

  8. I believe the introduction of the ‘risk-free advertising’ programme on Etsy shows an understanding of how creators and small businesses operate in the digital age.

  9. The fact that Etsy charges a fee for sellers makes it less accessible for small businesses compared to Pinterest. This could have an impact on the variety of items available.


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