Pinterest vs Facebook: Difference and Comparison

Pinterest is the ideal place for people to share ideas, and inspirations, category-wise, in the form of images or short gif-like videos.

When you go to the Google Play Store to download it, the line that explains the concept of Pinterest is “Good Ideas start here!”.

Key Takeaways

  1. Pinterest is a visual discovery platform that allows users to discover, save, and share images and videos on various topics.
  2. Facebook is a social networking site that allows users to connect with friends, family, and colleagues and share posts, photos, and videos.
  3. Pinterest is ideal for visual content and niche topics, while Facebook is suitable for personal and professional networking.

Pinterest vs Facebook

The difference between Facebook and Pinterest is that Facebook is fundamentally a networking site and a catalogue of different aesthetics. Facebook lets you add friends and like pages and celebrities, whereas Pinterest lets you pin posts to your board or save them for ideas and inspiration.

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Pinterest lets you save ideas in categories and also share them worldwide. It’s essentially a catalogue of ideas. The categories vary from Home Decor to geeky stuff. By selecting the category of content you wish to see on your feed, you will get images and gif-like videos of the content from pages, people, and topics you can follow.

On the other hand, Facebook is more about sharing, communicating your views, ideas, opinions and connecting with people. Facebook was started in 2004 by Harvard students and was also limited to the Harvard Campus. However, gradually it spread across universities in Boston, the United States of America and worldwide.

Facebook also has Messenger, unlike Pinterest. Messenger is like WhatsApp. It lets you chat, do video calls, and share the posts you see on your feed with your friends. Generally, anyone above the age of 13 can have a profile on Facebook subject to laws specific to a country.

Comparison Table

Parameter of ComparisonPinterestFacebook
ContentIdeas, inspirations and diys relating to vast areas make up the content for Pinterest.Information, opinions, views and personal anecdotes make up the content for Facebook
PersonalizationYour feed can be optimally personalised as per your choice. Your feed is essentially controlled
by Facebook Algorithms
Ease of useIt might be daunting initially, but it is relatively easy to use. Facebook is easy to use. The users range from 13-year-olds to 63-year-olds
Reach2.45 Billion users442 Million users
DemographicsThe audience mainly includes womenFacebook’s audience includes largely everyone.
AdsThe ads on Pinterest stay longer. The ads remain pinned for longer than the campaign you have paid for.The ads on Facebook, however, only last until the campaign you have paid for lasts. The ads reach is also decided by the algorithm apart from the money,
Virality of ContentLike ads, the posts on Pinterest can remain pinned for over a year or more. Facebook posts remain on the feed for 15-20 minutes on average.

What is Pinterest?

Pinterest is a social media website which allows you to share and follow mostly pictures and sometimes short gif-like videos.

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Pinterest has been serving as an ideas-inducing app. People seek inspiration for outfits, home decor, hair-dos, makeup ideas, etc.

The catalogue of ideas lets people save posts from people, topics and boards they like for future reference.

Pinterest also lets you do a visual search. You can search for similar content or elements in an image on Pinterest. It’s one of the latest features of Pinterest.

Another feature is the trending pins; on your feed, you will see the pins that are trending every day.

Pinterest lets you share, inspire, give tips and get inspired, take tips and ideas!


What is Facebook?

Facebook came as a revolution in 2004, forever changing social networking. Facebook is a medium to connect and communicate across geographical boundaries.

It lets you share, sends, comment, and react to photographs, videos, statuses, etc. Essentially, letting you speak your mind!

Facebook is more personal, as people can and do share their life through the medium, uploading their basic information on their profiles and sharing photos, videos, etc.

Facebook also has Messenger; vide Messenger, you can chat, call, and video calls your friends on Facebook.

Since 2018, Facebook has also launched gaming features. There are multiplayer games as well.

Of course, Facebook keeps upgrading and adding features. It is a massive platform used for promotions, ads, etc.

It has also become a platform used by celebrities, politicians, journalists, and people of similar stature and influence for spreading any word.


Main Difference Between Pinterest and Facebook

  1. Facebook and Pinterest differ largely because Facebook allows you to connect and communicate. Facebook is a site you build networks on, while Pinterest helps you bud ideas.
  2. Another prominent difference is in the ad campaigns on both sites. A strategy built for ad campaigns on Facebook would not work for Pinterest and vice versa. The algorithm plays a major role in how and who an ad reaches on Facebook, while ads on Pinterest work differently, staying in light for a year!
  3. Posts on Pinterest remain pinned for longer; even the trending pins can continue for months. On the other hand, Facebook barely stays on for a day.
  4. The demographics of Pinterest consist of women of all ages, while Facebook has no such criteria. A profile on Facebook can be created by anyone above the age of 13, subject to laws specific to the region.
  5. Another significant difference is that profiles on Pinterest do not require much personal information to be added; only an existing email ID or a Facebook profile is enough to create an account. On Facebook, you can be as open about your personal life as you want, from sharing the school you attend to your marital status.
  6. Facebook is used for politics, protests and promotions, not in a romantic way, but it proves an effective measure. Pinterest, on the other hand, is not indulgent in these matters.
Difference Between Pinterest and Facebook
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Last Updated : 13 February, 2024

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21 thoughts on “Pinterest vs Facebook: Difference and Comparison”

  1. I find the breakdown of Pinterest and Facebook’s demographic differences quite enlightening. It underscores the importance of understanding the target audience for each platform’s content.

  2. The in-depth exploration of Pinterest and Facebook’s functionalities provides a comprehensive analysis of their respective roles in facilitating visual inspiration and personal networking.

    • Absolutely, the article effectively captures the essence of Pinterest’s visual discovery and inspiration-sharing capabilities, along with Facebook’s emphasis on personal and professional networking.

  3. The comparison table provided offers a comprehensive analysis of the differences between Pinterest and Facebook. It’s helpful for users to understand the unique features of each platform.

    • Absolutely, having a clear understanding of the functionalities of both platforms is essential for choosing the right one to meet specific user needs.

    • I appreciate the detailed analysis presented. It’s evident that each platform caters to a distinct set of content and user demographics.

  4. The distinction between the virality of content on Pinterest and Facebook is an intriguing point. It highlights the longevity of content visibility on each platform.

    • Indeed, the differences in content reach and longevity demonstrate the significant impact of user engagement on these platforms.

  5. I disagree with the notion that Facebook is more suitable for personal and professional networking. Pinterest’s visual-centric approach is equally conducive to networking and idea-sharing.

    • I understand your perspective, but I think the personalized feed and ease of use of Pinterest appeal more to individuals looking for creative inspiration rather than professional networking.

  6. I perceive Pinterest as a unique platform with its visual search capability and focus on inspiring and sharing innovative content. It caters to a specific niche audience effectively.

    • Absolutely, the emphasis on visual discovery and trend curation distinguishes Pinterest as a valuable resource for creative expression and idea exploration.

    • The article aptly emphasizes the diverse functionalities of Pinterest and Facebook, showcasing their respective strengths and appeal to distinct user preferences.

  7. I appreciate the insightful comparison between Pinterest and Facebook. The detailed analysis provides a comprehensive understanding of the unique attributes of both platforms.

    • The delineation of key differences in user demographics and content reach between Pinterest and Facebook offers valuable insights into their distinct roles within the social media landscape.

    • The nuanced evaluation of Pinterest’s visual-oriented content and Facebook’s diverse user base underscores the multifaceted nature of contemporary social media platforms.

  8. I find Pinterest to be a fascinating and useful platform for discovering and sharing ideas and inspirations. It’s an excellent tool for creative individuals!

  9. This article provides a compelling overview of the features and functionalities of Pinterest and Facebook, shedding light on their respective roles in the realm of social media.

  10. The detailed overview of Pinterest and Facebook effectively illustrates the unique aspects of their platforms, catering to diverse user preferences and content consumption habits.

    • Indeed, the focus on specific content categories on Pinterest and the broad interconnectedness of users on Facebook demonstrate the distinct value propositions of these platforms.


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