Difference Between Lemonade and Allstate (With Table)

Lemonade and Allstate are two prominent names that have marked their positions among top contenders in the property insurance industry. Both the companies are very different from each other when it comes to the way they work.

Due to the different approaches that they follow, both appeal to a different customer base as well. However, it all depends on what a customer is looking for.

Lemonade vs Allstate

The difference between Lemonade and Allstate is that Lemonade does not provide homeowners and renters with as many insurance coverage options as Allstate does. While Lemonade offers life and pet insurance, Allstate offers life, pet, auto, motorhome, landlord, motorcycle, boat, condo, and even umbrella insurance. Moreover, the additional coverage options provided by Lemonade are also less in number than Allstate.

Lemonade Inc. is a very famous insurance company based in the United States. It sells homeowners’ insurance, renters’ insurance, pet insurance as well as term life insurance to its customers. It even offers contents and liability policies in other countries such as Germany and Netherlands while offering renters insurance in France.

A strong contender of Lemonade is the largest property insurance corporation in the U.S., Allstate. This company provides a wide range of insurance coverage options to its customers. The most basic and popular products it sells are insurance products, wealth transfer, and financial products. Outside the U.S., the corporation owns and operates 19 companies.

Comparison Table Between Lemonade and Allstate

Parameters of ComparisonLemonadeAllstate
Insurance CoverageLemonade does not provide as much insurance  Allate offers coverage options as Allstate.Allstate has a wider and more extensive list of insurance coverage options for homeowners and renters.
LocationsLemonade insurance operates from the U.S. but is not as widespread in other countries.Allstate offers its products to a number of countries apart from the U.S.
DiscountsLemonade does not provide many discount opportunities to its customers because of low costing premiums.Allstate offers great discounts of different kinds to its customers such as easy pay plan, claim-free, homebuyer discount, etc.
CustomerLemonade has decent customer reviews.Allstate has better customer reviews as compared to Lemonade.
Digital Locker ToolLemonade does not have a digital locker tool.Allstate provides a digital locker tool to its customers.

What is Lemonade?

Lemonade is a popular property insurance company based in the United States. It was founded by Daniel Schreiber, Shai Wininger, and Ty Sagalow in the April of 2015. The growth of the company has been consistently rapid ever since.

The company is in the forward lane when it comes to technology. In order to process claims, Lemonade uses chatbots and artificial intelligence. This makes the process faster and much more efficient. It also eliminates the downsides of lengthy hours of manual labour.

Lemonade even donates a certain percentage of its profit every year. The amount goes to a non-profit organization that a customer chooses while signing up for a product. The company is a good choice for philanthropist customers who think of social wellbeing. Lemonade is a public benefit company that aims at converting insurance from a necessary evil to social good.

The company specializes in insurance, technology, social impact, behavioural economics, user experience, and artificial intelligence. It has its headquarters in New York. Lemonade has an employee base of around 500. It is known to offer great benefits to people who work there, including several social workplace events. Moreover, everyone actively participates in the ‘Giveback Programs’ organized by the company.

What is Allstate?

Allstate is an American corporation that specializes in property insurance, wealth transfer, and financial insurance. The company was founded in 1931 and has its headquarters in Illinois. Interestingly, a national contest was held in 2015 in which everyone was asked what they should name their new car tire brand. Most people chose ‘Allstate’ after which the company kept the name.

The company has had some excellent marketing strategies throughout the years. In 1950, the company held the slogan ‘You’re in good hands’. The idea behind it came from an executive who used the phrase to make his wife comfortable at the doctor’s clinic. Since then, Allstate has even referred to itself as the ‘Good Hands People’.

Interestingly, during the same years, the company asked its employees to come up with a logo for their brand. Whoever would win was promised 50 Dollars. One of the employees came up with a logo based on the ‘You’re in good hands’ slogan and won the prize. The logo of the company has been the same ever since.

Currently, apart from the United States, Allstate has its companies based in 19 different locations across the world. The company is at the forefront of its competitors in the property insurance industry.

Main Differences Between Lemonade and Allstate

  1. Lemonade does not provide as many insurance coverage options as Allstate does.
  2. Lemonade is not as geographically widespread as Allstate.
  3. Lemonade provides lesser discounts than Allstate due to its low premium rates.
  4. Lemonade has decent customer reviews; however, Allstate is more critically acclaimed.
  5. Lemonade does not have a digital locker tool while Allstate does.


Lemonade and Allstate are pioneers in the property insurance industry, and it really shows. They have had consistent growth throughout the running of their business. Although, Lemonade is a relatively newer company than Allstate. Due to this, it is not as deep-rooted as Allstate is among its customers.

Talking about customers, Lemonade has decent customer reviews for its work, but Allstate is the winner here. The company is one the largest in the United States and is acclaimed by many people across the globe. A major difference between the two is that Lemonade is not as big of a company as Allstate. 

A customer might fight different benefits more convenient to them. Hence, some may find Lemonade to be a better option while others choose Allstate.


  1. https://link.springer.com/chapter/10.1007/978-3-319-66945-8_10
  2. https://link.springer.com/chapter/10.1007/978-94-009-5658-2_4

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