Indeed, with YouTube’s incredible features and popularity, you can utilize its features to promote your product and improve your brand presence drastically.
YouTube is also not spared, surprisingly, it is of great help to people as well. YouTube Studio and Brand Account are the ones available for you.
Key Takeaways
- YouTube Studio is a platform used by content creators to manage their YouTube channels. At the same time, a Brand Account is a type of account businesses and organizations use to manage their online presence on YouTube.
- YouTube Studio offers a range of features for analyzing channel performance, creating and editing videos, and interacting with audiences. At the same time, a Brand Account allows businesses to separate their personal and professional content and manage multiple channels.
- While both YouTube Studio and a Brand Account offer tools for managing YouTube channels, they serve different purposes and are designed for different users.
YouTube Studio vs Brand Account
YouTube Studio is a platform designed to help content creators manage and optimize their channels on YouTube, allowing creators to interact with their audience. A Brand Account is a type of account that allows businesses and organizations to manage their online presence on Google, including YouTube.
YouTube Studio is the platform supported by Google to create and manage channels for an individual. Ideally, YouTube Studio can be accessed by you as a user if you are using your Google Account.
Brand Account is an exclusive account that you can create to create and manage YouTube Channels. As such, the email address you use to create a brand account can be yours, but it shall not be known to anyone.
Comparison Table
| Parameters of Comparison | YouTube Studio | Brand Account |
|---|---|---|
| Google Profile Information | The Information is available for people to view. | You can hide the information. Moreover, you can also edit your user name, and it need not be the email address. |
| Custom URL | You can create a custom URL if you have 100 or more subscribers. | You can readily customize your URL for brand credibility. |
| User Access | Only one person who holds the user name and password | Multiple Users can access the channel if the owner gives them access. |
| Personal Log in Security | People can access your personal google information. | You can deny the access even for the ones you have added to the brand account as managers. |
| URL Name | It has the user name of your email address mentioned in it. | You can customize it and hide the user name of our email address as well. |
What is YouTube Studio?
YouTube Studio is an exclusive tool supported by Google to create and manage your channel effectively. You can use this tool to create a channel of yours and upload videos, live stream using it, and edit the videos as you like.
Many Google account holders can view the YouTube channel. They can comment their views on your channel; it is an excellent PRO tool that shall help you communicate with the audience.
Of course, YouTube is all about Videos. You can access the Upload tab to upload a video or click on Live to live stream a video too.
YouTube Studio allows settings that shall help you add thumbnail pictures for your uploaded video as well as an end card.
- How many people has the video reached
- What is the overview of the video?
- What sort of engagement has happened?
- You can also view the audience response percentage across the videos uploaded.
What is Brand Account?
As with many social media platforms, Google has introduced an exclusive platform for businesses to use videos as their promotional weapon towards brand presence and visibility.
As such, these brand accounts are created by businesses and help in collaborating with the team to manage the channel effectively. As you are the Owner, you can add your team members as
- Manager
- Communication Manager
The managers have full access to the YouTube channel, while the Communication Manager stays redundant in the channel. At the same time, you have the master control of permitting your team members.
Another good news is that you, as an owner, can access the Brand Account using your Gmail account. You need not explicitly mention it to anyone, and none does know this fact too.
Main Differences Between YouTube Studio and Brand Account
- YouTube Studio can help create channels but cannot hide your email address from getting displayed, but this does not happen with Brand Account
- YouTube Studio allows you to create custom URLs. However, you must have at least 100 followers to do so, while Brand Account helps you create customized URLs to increase brand presence.
- https://anatomypubs.onlinelibrary.wiley.com/doi/abs/10.1002/ase.1268
- https://www.theseus.fi/handle/10024/172027
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The breakdown of the parameters of comparison is very useful in understanding the differences between YouTube Studio and Brand Account.