Difference Between AdMob and Facebook Ads

Google’s Admob platform promotes and monetizes mobile apps. The process of producing revenue and actionable data is made easier with the support of in-app adverts. It assists in the growth of an app’s business because it is a simple-to-use yet powerful tool. Facebook ads are advertisements that are solely focused on social network advertising and are created by the company Facebook. These advertising are tailored to individuals based on their profile information, demographics, and geographic area.

AdMob vs Facebook Ads

The main difference between Admob and Facebook Ads is that Admob is a Google platform for promoting and monetizing mobile apps. It simplifies the process of earning income and actionable information by using in-app adverts. It also aids in the growth of an app’s business because it is a simple-to-use but powerful tool. Facebook ads are advertisements created by the Facebook company that are solely focused on social network advertising.

AdMob and Facebook Ads

Admob, a Google-owned and operated company, has been handling this advertising business since 2012. They’ve seen 200 billion ad requests every month until now. In addition, Admob’s mobile ad network connects 1 million apps and marketers. Top app developers all over the world utilize AdMob to market their apps. AdMob is known for presenting high-quality adverts and has a worldwide reach.

The Facebook Audience Network, or FAN, has provided a clever way for publishers to monetize their websites and services. It was created to increase user engagement and growth in mind. Publishers can choose from a variety of interactive ad types to see what works best for them. As a billion-user interactive platform, Facebook advertising is employed by high-end publishers and advertisers.

Comparison Table Between AdMob and Facebook Ads

Parameters of ComparisonAdMobFacebook Ads
Offered byGoogleFacebook
Supported iniOS, WindowziOS, Windows, and android
Companies usingFingersoft, School Buddy, MonotonyIndex Exchange, Big Insight, ADEXT, Whatagraph
CustomizationCustomizableOptions between Native, interstitials, and banners ads.
What’s itPromotes and monetizes an application.Social network advertising.

What is AdMob?

AdMob is well-known for presenting high-quality adverts and has a global reach. This platform shows ads on Android and iOS devices, as well as mobile websites and apps on all platforms. In the case of Google Admob, the ads can be changed by changing the colors or fonts to make them more appealing and clickable.

Fingersoft, Backflip Studios, Etermax, My Golden Closet, Global Nights, School Buddy, Monotony, and more companies are among them. Taboola, Flutter, Google Analytics, Apache Cordova, Unity, React Native, Firebase, and more tools have been connected with AdMob.

This advertising business has been handled by Admob, a Google-managed and owned company, since 2012. Until now, they’ve received 200 billion ad requests per month from all around the world. Additionally, the Admob mobile ad network connects 1 million apps and marketers. AdMob is used by top app developers all around the world to market their products.

Admob is a Google platform for promoting and monetizing mobile applications. It simplifies the process of earning money and actionable information with the aid of in-app adverts. It also aids in the growth of an app’s business because it is a simple-to-use yet powerful tool.

What are Facebook Ads?

Facebook ads may be displayed on a variety of high-resolution devices. This cross-platform monetization platform also supports iOS, Windows, and Android. In the case of Facebook advertisements, developers and publishers have three ad units to choose from. Native, interstitial, and banner advertising are examples.

Because Facebook is a billion-user interactive platform, it is used by high-end publishers and advertisers. Index Exchange, media.net, AppNexus, Imroz, Route Networks, Big Insight, ADEXT, Whatagraph, and others are among these firms. Rows, Octane AI, Panoply, AmoCRM, Instaon.io, Dataddo, and Conversion, are some of the products that have been connected with Facebook advertisements.

The Facebook Audience Network, or FAN, has provided a clever option for its publishers to monetize their websites and apps. It was designed to increase user engagement and growth in mind. Publishers can choose from a plethora of interactive ad formats to see what works best for them.

Facebook ads are advertisements created by the Facebook company solely for social network advertising. People are targeted for this advertising based on their profile information, demographics, and geographic area.

Main Differences Between AdMob and Facebook Ads

  1. Admob is a platform created by Google that promotes and monetizes an application. With the help of in-app ads, it eases the process of generating revenue and actionable insights. As it is an easy-to-use tool yet powerful one, it also helps in growing the business of an app. On the other hand, Facebook ads are the ads by the firm, Facebook, which is purely based on social network advertising. These ads target people based on their profile information, demography, and location.
  2. Since 2012, Admob, which is a Google-managed and owned company, has been handling this advertising business. Until now, they have witnessed 200 billion requests of ads worldwide every month. Along with that, 1M apps and advertisers are also connected with the mobile ad network of Admob. On the other hand, FAN or the Facebook Audience Network has offered a smart solution to its publishers to monetize the websites and applications. It was built specifically, keeping in mind the growth and user engagement scenario. From an ocean of interactive ad formats, publishers are free to choose what works best for them.
  3. Top application developers globally use AdMob to promote their apps. Those companies include Fingersoft, Backflip Studios, Etermax, My Golden Closet, Global Nights, School Buddy, Monotony, and many more. On the other hand, Facebook ads are used by high top-notch publishers and advertisers as it is a billion-user interactive platform. Some of these companies include Index Exchange, media.net, AppNexus, Imroz, Route Networks, Big Insight, ADEXT, Whatagraph, etc.
  4. Some of the tools that have been integrated with AdMob are, Taboola, Flutter, Google Analytics, Apache Cordova, Unity, React Native, Firebase, etc. On the other hand, Some of the tools that have been integrated with Facebook ads are Rows, Octane AI, Panoply, AmoCRM, Instaon.io, Dataddo, and Conversion.
  5. AdMob is famous for displaying advertisements in high quality and has its reach globally. This platform displays advertisements on Android and iOS, basically mobile websites and applications across all platforms. On the other hand, Facebook ads can be seen on all types of devices of higher quality. This platform supports iOS, Windows, and Android as well, this cross-platform monetization.
  6. The ads, in the case of Google Admob, can be customized by adding different colors or fonts to make them more attractive and clickable. On the other hand, in the case of Facebook ads, the developers and the publishers are given a choice between three ad units. These are native, interstitials, and banners ads.

Conclusion

AdMob is used by the world’s top app developers to market their products. AdMob is well-known for providing high-quality adverts and has a global reach. This platform serves ads to Android and iOS users, as well as mobile websites and apps on other platforms. Google Admob ads can be changed by changing the colors or fonts to make them more appealing and clickable.

The Facebook Audience Network, or FAN, has provided a clever way for publishers to monetize their websites and apps. It was designed to maximize user engagement and growth in mind. Publishers can pick and choose from a plethora of interactive ad formats.

Facebook ads are visible on a variety of high-resolution devices. This cross-platform monetization platform works with iOS, Windows, and Android devices. Developers and publishers who use Facebook advertisements have a choice of three ad units. Native, interstitial, and banner adverts are examples of these types of advertisements.

References

  1. https://www.sciencedirect.com/science/article/pii/S1574119218300816
  2. https://link.springer.com/article/10.1007/s10664-019-09766-x

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