Difference Between Almond Joys and Mounds

Chocolates are one of the biggest delicacies that are enjoyed by the young and old alike. As a result, it is np surprise that there are numerous brands that have jumped into the wagon of making chocolates.


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Due to the high number of chocolate makers, there has been stiff competition among them, and it is not a big surprise when these companies end up producing nearly or entirely identical chocolates. In such cases, the sales of products mainly depend on brand recognition, brand loyalty, price, etc.

The chocolate bar Almond Joys, and Mounds have a very similar case. However, it is important to note that they were initially created by a company, called the Peter Paul Manufacturing Company.

However, it is important to note that Hershey’s had gone on to purchase this company later in time.

Almond Joys vs Mounds

The difference between Almond Joy and Mounds is their packaging scheme. Almond Joy uses a blu color scheme while Mound uses a red color scheme.

Almond Joys vs Mounds

Comparison Table

Parameters of ComparisonAlmond JoyMounds
Chocolate TypeMilk ChocolateDark Chocolate
Color SchemeBlueRed
Year of Creation19461920
Tagline‘Sometimes you feel like a nut, sometimes you don’t’‘Indescribably Delicious’
Reason for ProductionAs a replacement for the Dream Bar in World War 2.Made by Candy Maker Vincent Nitido.

What is Almond Joy?

Almond Joy is one of the most recognized and popular candy bars that have ever existed. It is manufactured by the company Hershey’s, which is a very famous chocolate manufacturing brand and is also known for manufacturing products such as Hershey’s Kisses, Milk Duds, Cadbury Eggs, and also the iconic Hershey’s Chocolate Syrup. 

However, it is interesting to note that Almond Joy was not initially manufactured by this reputed chocolate maker. It was first made by a company called the Peter Paul Manufacturing Company back in the year 1946.

Before the Almond Joy, the Peter Paul Manufacturing Company manufactured a candy bar called the Dream Bar which was widely used by the United States troops.

The Dream Bar was so popular that the troops were responsible for about 80% of its consumption. The Almond Joy was essentially very similar to the Dream Bar.

It had diced up almonds, and coconut covered with dark chocolate. The demand for Almond Joys as well as booming even after the end of the war.

Up until the year 1988, this chocolate was manufactured, and owned by the Peter Paul Manufacturing Company. Then, in the year 1988, famous chocolate manufacturer Hershey’s purchased the company’s chocolate business rights in the United State for about $300 million.

This deal also included Almond Joy, Mounds, and even Cadbury only products such as Dairy Milk, and Caramello. The business deal included Cadbury because, in the year 1978, the Peter Paul Manufacturing Company has performed a merger with the Cadbury Schweppes Company of England.

The well recognizable tagline of Almond Joys, which is ‘Sometimes you feel like a nut, sometimes you don’t’. The extended version of this tagline is actually ‘Sometimes you feel like a nut, sometimes you don’t.

Almond Joy’s got nuts, Mounds don’t’. These lines were written by Leo Corday and Leon Carr.

The voice to these lines was lent by Joey Levine. Since both of these chocolates belonged to the same company, using the same advertisement, while highlighting the difference between both of these chocolates, would be a good use of efficient advertising, and make it economical too, while shooting two birds with one arrow.

almond joy

What is Mounds?

Mounds is a candy bar that is very similar to Almond Joy and is even manufactured by the same parent company as well, the same company responsible for many of the chocolate products found all across the world, especially in the United States. This is because, in 1978, the Hershey’s company had acquired a major hold in the chocolate business in the United States by acquiring the company called the Peter Paul Manufacturing Company, which was the largest chocolate manufacturer there at that time.

Initially, Mounds was created in the year 1920, by the candy maker Vincent Nitido, who belonged to West Haven, of Connecticut. In contrast to now, earlier it was sold as a single piece, for 5 cents.

Later on, the Peter Paul Manufacturing Company bought this chocolate and started selling two of these in one pack, while the price still remained the same at 5 cents. However, after World War 2, this price increased to 10 cents, while the quantity of chocolate in each pack remained the same. 

Initially, the tagline for Mounds was ‘indescribably delicious’. This tagline was acquired when Mounds had run a competition, where the contestants were to come up with a tag line that would describe the candy.

The person who came up with the slogan was Leon Weiss, and he had won $10 for the same. The chocolate was so profitable for the company, that during World War 2 when the company faced a shortage of coconut and sugar, they actually discontinued some of their less popular chocolates than compromising the quality of their Mounds candy.

Main Differences Between Almond Joy and Mounds

  1. The main difference between Almond Joy and Mounds is that Almond Joy has blue themed packaging, while Mounds has red themed packaging.
  2. Almond Joy uses milk chocolate, while Mounds uses dark chocolate.
  3. Almond Joy was created in 1946, while Mounds was created in 1920.
  4. The tagline for Almond Joy is “Sometimes you feel like nuts, sometimes you don’t”, while the initial tagline for Mounds was “indescribably delicious”.
  5. Almond Joy started as a replacement for the Dream Bar, while Mounds was started by Vincent Nitido.
Difference Between Almond Joys and Mounds


  1. https://link.springer.com/chapter/10.1007/978-1-4614-9383-9_62
  2. https://academic.oup.com/jcr/article-abstract/9/2/200/1813242
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